Business View Caribbean | Feb 2019

reports that the company even bought a soy bean press, recently, and is exporting the soy bean oil to Jamaica. QPP has also gotten heavily into the restaurant business. Barkman says, “We have the Qual- ity Chicken Express Restaurant chain and it’s becoming very well accepted. We are in four districts. It’s a place where we can always sell chicken and we don’t have to fight to get the sales. We only have chicken products - chicken Caesar salad, quesadillas, burgers, kabobs, but everything is chicken – no beef or pork.” Bark- man’s plan is to have a restaurant in every lo- cation where it has a retail or wholesale outlet. “So, wherever we have a branch, we’re slowly putting in a restaurant and we’re hoping that in the next few years, we will have a restaurant near each branch,” he adds. “It’s another way of marketing our chickens.” Speaking of marketing, this year, QPP intro- duced a bold, new marketing scheme. “It’s a first-time marketing strategy for 2019,” Bark- man notes. “We’re doing a hundred-thou- sand-dollar cash giveaway. If you find a ticket in your chicken you can redeem it for cash. Most companies give gift certificates that you can redeem, but I don’t remember anybody giving out pure cash, where they can spend it wherever they want to. If you open the chicken and find the ticket in there for a hundred bucks, we’ll give you a hundred bucks cash. So, this is something fun.” PREFERRED VENDORS n Ultra Source LLC www.UltraSourceUSA.com n Froztec International Inc. www.froztec.com UltraSource LLC is a leader in providing equipment solutions for meat processing and packaging, and the supplies needed for your daily operations. We are known for providing the best quality and service with our lines of vacuum packers, labelers, grinders, vacuum stuffers, smokehouses, and complete offering of knives, boots, packaging materials, and other consumables. UltraSource LLC 1414 West 29th Street | Kansas City, MO 6410 8-3604 USA 800-777-5624 Office: 816-753-2150 Fax: 816-753-4976 info@UltraSourceUSA.com UltraSourceUSA.com THE NEW STANDARD FOR INNOVATION © Copyright 2018 UltraSource LLC UltraSource LLC 1414 West 29th Street | K ansas C 800-777-5624 Office: 816-753-2150 Fax: 816-753-4976 info@UltraSourceUSA.com UltraSourceUSA.com THE NEW STANDARD FOR INNOVATION © Copyright 2018 UltraSource LLC THE NEW STANDARD FOR INNOVATION 816-753-2150 33

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