Boulevard Supercenter
there since the inception (Woolworth’s and Kings- ton Book Shop), or at least for the last ten years. There are currently two shoe stores –Payless is very popular, and a locally owned shoe outfit called Sammy’s. Other tenants include a uniform depot, and several retail clothing and fashion stores that have been there since the beginning. In the financial services sector, the National Com- mercial Bank (largest bank in Jamaica) has a branch in the mall and several ATMs. Western Union has a full suite of financial ser- vices available, and FX Traders has a cambio - the local name for currency exchange centers. There are also medical services, including a doctor, dentist, veterinarian, and a pet store. The latest addition to the mall is a 24-hour gym–Express Fitness – a local chain opened in Jamaica about five years ago that has been quite well received. “The Boulevard Supercentre has been very clear that is it important to offer the commu- BOULEVARD SUPERCENTRE 6 nity a wide range of services, so it has evolved by design into a one-stop shopping location. That location is ideal because it is central to three communities of working class Jamaicans - hard workers - and perimeter fencing around the entire property makes it feel very safe and comfortable for people to come and shop. It’s also accessible to three of the main Kingston road arteries and it’s on the corridor to and from other parts of the country, with easy access from Washington Bou- levard.What we find, especially with the restau- rants like KFC and Burger King, is that they attract a lot of commuting patrons to their late-night drive-thru service. They are open, even on public holidays. So, the mall services the community 365 days a year.” BVC: How do you address security issues? Graham: “Parking availability is another draw; we have 300 parking spaces, so people know they won’t have difficulty finding a spot. That being said, we take the security of our patrons and cars very seriously. Marksman Security Guard Compa- ny has provided the guard service and security
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