Luz y Fuerza

5 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 4 maintain the most efficient operation, they optimally use their resources and give quick responses to the requests of clients. Companies today only succeed through innovation and Luz y Fuerza is a leader in innovative solutions – staying at the forefront in order to offer clean energy at a lower price, according to the needs of the time, and always seeking to offer the best service. Community Support After three decades of operation, Luz y Fuerza currently provides service to 14224 customers and has a hard-working staff of 78 employees. They place a high importance on maintaining support for the community with the aim of helping its better development. The company actively participates in community activities, also providing technical and financial support to the City Council, the Police, Cestur, public schools, private schools, churches, and sports clubs, among others. Environmental sustainability Luz y Fuerza is an institution that provides services in the northern and eastern part of the Samaná Peninsula, an iconic destination in the Dominican geography and one of the greatest tourist attractions on the island. Thus, they understand that they play a leading role in environmental conservation. As a result, the company has coined a high share of responsibility in the matter of preserving the region’s resources and they understand that they must be spokespersons for all the riches both inside and outside of their areas of operation. The Luz y Fuerza team also understands the role they play by taking part in the education process of the communities where they provide their services, constantly looking for opportunities to instruct the population on the responsible use of electricity, which also has a direct impact on a reduction in its consumption.