Lifespan Company Limited

Business View Caribbean 5 new, 9000 square foot facility, there. Operating costs were reduced significantly because the new plant was so close to the spring, and sales increased rapidly, as well, from over $30 million in 2010, to over $100 million by 2012. Just this year, Lifespan expanded is warehouse space to over 15,000 square feet and upgraded to a fully automated system which now in- volves blowing its own bottles - a feature which could cut production costs an additional 40 percent. The company’s 35 employees currently bottle 1600 cases per day of the 500 milliliter size (with 24 bottles to a case), and 800 cases of the 5-liter size, as well. Lifespan doesn’t have to pay for its water, but it does need an extraction license from Jamaica’s Water Re- source Authority, allowing it to bottle whatever amount is stipulated on the license. And that amount is based on its determination of the spring’s rate of flow. Cur- rently, the company is extracting only a fraction of what its license allows, which means that Lifespan has a huge potential for further growth. And it’s that potential that Lifespan wishes to exploit by touting its water’s healthful qualities, as well as its higher alkalinity character in relation to the world’s other bottled waters. According to the Scientific Re- search Council (SRC) of Jamaica, Lifespan water has a higher pH value (a measure of acidity or alkalinity in which the pH of pure water is 7, with lower numbers in- dicating acidity and higher numbers indicating alkalin- ity) than all other brands in the western hemisphere. In fact, the company favorably contrasts it water’s pH of 7.9, against world-leading, Fiji water’s pH of 7.5, and France’s Evian water’s pH of 7.2. Regarding Lifespan’s health benefits, Williams is clear: