Coconut Bay - St. Lucia

Business View Magazine 7 haven’t used it as a marketing tool, but it will be some- thing, once the new rooms are up, that we will cele- brate. We don’t feel we are at a position yet that we can jump up and down and say ‘Hey, we’re doing more than anybody else.’ We’ll get there, but we’re not there yet. I’m not for trumpeting it until I can put my head on my pillow and say that we’ve done everything we can. We can’t say that yet.” Coconut Bay partners with the nearby St. Jude Hospi- tal – which is the island’s second-largest medical fa- cility and serves its entire southern region – and has “adopted” the children’s ward via a signed memoran- dum of understanding as a way to help a prolonged recovery for the medical facility that burned down five years ago. The hospital was subsequently housed in alternate quarters and the resort raises and donates money for equipment and supplies, and, additionally, provides training as the hospital transitions to a hospi- tality based customer-service approach for its on-site patients and families. “It’s far more than a financial arrangement,” Hughes said. “It’s a skill-set training. It’s us making tangible contributions through painting, cleaning, helping and material donations; that type of thing. That’s the one I’mmost proud of in terms of our relationships with the community.” PREFERRED VENDORS Atwell Dalgliesh Co. (www.atwelldalgliesh.com) Du Boulay’s Bottling Company Ltd. (www.duboulaysbottling.com)