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Business View Caribbean
ports where all the big cruise lines are docking. When
the passengers disembark they come into our stores.
We do business with hotels, and sometimes with lo-
cals, but the idea behind the company, and 99 percent
of our business, is coming from the cruise ships. We
are always the number one recommendation for dia-
monds and jewelry on all of the cruise lines. ”
Regev also touts Diamonds International’s other ad-
vantages with regard to the competition: “We are al-
ways the biggest, as far as square footage. We always
have the best locations within the ports and the most
beautiful stores. We have the best brands, the biggest
variety of diamonds and jewelry, and we carry the big-
gest and most famous watch brands. And if somebody
asks me to buy a loose diamond, I can show him over
350 options. The magnitude of the business is crazy.”
Diamonds International is also one of only about 87
worldwide “Sightholders” of the De Beers Group,
which sources and sells 35 percent of the world’s dia-
monds. “When you’re a Sightholder,” says Regev, “you
