Roadtown Wholesale Trading Ltd.

8 9 ROADTOWNWHOLESALE extent of the company’s grocery empire. “We have two cash-and-carry stores; one on Tortola and one on Virgin Gorda. And we have a main, wholesale distribution center on Tortola.” Today, Roadtown Wholesale Trading Ltd. and Rite Way are the lead supermar- ket wholesaler and retail distributor of food, beverages, and related goods in BVI, with a combined 70 percent share of the market. Roadtown Wholesale services its own and other retail stores in which it has a financial interest, such as Fine Foods and Harbour Market, while supplying many of the BVI’s hotels, restaurants, bars, yacht charter compa- nies, and other businesses. Very little of the company’s products are obtained locally, Potter says. “We try to buy as much as we can, locally, but not much is produced in the island,” he admits. “Most of our products come from the U.S., Canada, England, and other Caribbean islands.” The company carries exclusive distribution rights for brands such as Kraft, General Foods, M&M Mars, Kellogg’s, Nabisco, Coca Cola, Heineken,