Berger Paints Barbados Ltd.

13 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 The company plans to continue investing heavily in two other areas: customer relationship management and an expansion of its offline and online retail services. “Reaching out to our customer base, forming relationships, and keeping those relationships using CRM technologies will remain a major aspect of how we engage with our customers moving forward. While we have a sturdy base now, we want to continue growing and build on top of that.” “Our retail efforts also feed into this as it provides us a means of reaching the customers directly, interfacing with them, and providing the solutions they need.” “Those are some of the areas Berger Paints Barbados will focus on within the next five years,” Singh concludes. PREFERRED VENDOR/PARTNER n Distriquim del Caribe, S.R.L. info@distriquim-do.com