Karl H. Menzies Company

8 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 1 KARL H . MENZ I ES COMPANY LTD . tries to optimize the resources and the services that we can do for more people. If you have to send transportation to the south part of the country where access is difficult and more expensive, then we can combine products from different people in one shipment and it becomes cheaper and more efficient. This ecosystem is focused on being a connector so everyone can benefit.” BVC: What other possibilities are you envisioning in the digital space? Flowers: “We see what it can do for young entrepreneurs wanting to just find a way to start. That’s what’s important to us. It really represents this movement in our Belizean society, where sometimes we’re playing catch up to the rest of the world. We wanted to position ourselves to innovate for Belize and set the stage as an example for other Caribbean markets. So we’re very excited.” Ceballos: “BelizeON has around 13 members from Karl H. Menzies for logistics and then Socias put in a group of five internal resources, such as account managers, and we have the seven-member technical development team in Salvador in the development of different applications on the digital side. We’re also working right now in trying to do a similar ecosystem for restaurants. Not necessarily for delivery, but rather a digital management system for ordering. So they can focus on the cooking and leave all the other headaches to us.” Flowers: “Hotels and resorts have always been a big channel of ours, so when tourism picks up that will be a positive impact on our growth. We are hoping to use BelizeON to be fully prepared to tackle that as well.” Ceballos: “With regard to the hospitality industry, that’s one of the good things that the ecommerce platform is bringing in now. Because