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Business View Caribbean
tigua, and as far as Guyana - the company also has
limited exports to the United States. Areas where PHD
juices are sold in the U.S. include New Jersey, and the
boroughs of Brooklyn and Queens, in New York City.
Local airline flight kitchens and cruise ships are also
regular patrons of the company’s products.
Lorenzo Roach is the Dairy Operations Manager for
PHD. He describes some of the challenges that his
company faces: “Barbados is only 156 square miles.
In term of raw materials and sourcing materials for the
production process, almost everything has to be im-
ported. And, therefore, we’re always challenged with
finding a supplier we can partner with that can ensure
the quality that we need at the best price. . .and that
the logistics are there. So we’re always in the hunt for
the best supplier, but because we are a small island,
the logistics tends to be challenging – sourcing mate-
rial and getting it here.” PHD is also entirely reliant on
a relatively small, local dairy industry – only 17 dairy
farmers supply the fresh milk portion of its business;
the evaporated and flavored milk portion has to be
supplemented by imports.
Regardless of the challenges it faces, Roach is justly
proud of his company’s product lines: “We offer a qual-
ity product – that’s something we pride ourselves on.
We’re constantly looking to ensure that we can commit
to the consumer that when they purchase our product,
they’re getting something that is consistent in its qual-
ity.” To back up that claim, Roach points out that PHD
is ISO (International Organization for Standardization)
certified in all four categories: Quality, Environmental,
Food Safety, and Occupational Health & Safety Man-
agement.
Future plans for PHD include launching an adult range
of flavored milk products (in addition to its very suc-
cessful line of flavored milk for children – vanilla, choc-
olate, malted milk, tutti-frutti, cookies and cream) and
