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Business View caribbean
cused on the operational efficiency of your business
and making that bottom line. What we come in and
say is, ‘let us look at your processes and your business
operations and streamline things for you so that can
focus on what you are good at. When we take away the
problems a customer can say, ‘Well thanks, we don’t
need you anymore,’ but that is actually when the work
begins, because we need to sustain that level of ef-
ficiency, and also enhance it, and continue growing it,
and bettering it, so that when you want to move to the
next level, we as your partner in technology, are right
there with you so that we can take you to that next
level.”
In addition to serving its customers in Trinidad, over
the last few years the company has endeavored to ex-
pand its regional reach. “We’ve been looking aggres-
sively at establishing a presence in other territories so
that we could replicate the success of the business
model that we’ve had in Trinidad for so long. We now
have operations in Barbados (through a sister compa-
ny - InfoCom); Jamaica and Dominica (through a sub-
distributor); Surinam (through another sub-distribu-
tor); St. Vincent (through another sub-distributor); and
Antigua, through Massy Technologies and InfoCom, as
well.”
What differentiates Applied Imaging from its competi-
tors? Scott replies: “There’s a certain level of customer
experience when you’re dealing with our company. Our
service standards are, by far, superior in the industry.
Fifty percent of our company is certified technicians.
We believe strongly in training our technicians. We only
have manufacturer-recommended supplies for all our
equipment - we don’t do any third party. We are sup-
ported and backed by all of our suppliers, so in the
event of any failures, or anything like that, we have di-
rect intervention from our suppliers. And we always re-
solve any issues that we are faced with. So, at the end
of the day, the customer experience and the integrity
