Juici Patties

Business View Magazine 7 The majority of company revenue, Daniel Chin said, comes from franchised restaurant sales and from the export arrangements with the eight Caribbean coun- tries. “We’ve always been separating ourselves by being very serious about quality,” he said. “Wherever possible, we try to maintain control of our sup- plies. We’re very selective when it comes to the beef and the quality of the beef, so we own and operate our own cattle farm so that we have control over the animals’ diet and how humanely the animals are treated and slaugh- tered. Basically, from the animal farm to the customer, we try to minimize the transit time from farm to fork. Peo- ple have noticed our quality, and that’s how we’re able to have a competitive price.” Manufacturing output capacity has been scaled up to about 40 million patties per year and the production line is fully automated, including custom patty-making machines, dough mixers, steam-jacketed kettles, blast and spiral freezers, revolving ovens, conveyors, pumps and lifters. It’s a far cry from the early days, when each part of the process involved manual labor. “That has changed the game completely,” Daniel Chin said. “And this was all made possible due to collaboration between Jamaican and international machine com- panies. The technological advances happened at a perfect time, because they allowed the company to in-