Juici Patties

8 Business View Magazine crease the efficiency very quickly and the general im- provements in the technology allowed the patty price to stay low, while other food prices were rising due to inflation. That’s what really got the traction which al- lowed the company to grow.” The commitment to quality will remain as the company progresses through the next five years, as will a contin- ued push for state-of-the-art technology to keep pro- cesses efficient and prices low. Sustainability and environmental stewardship is also a priority, as evidenced by an increasing emphasis on powering stores via wind and solar means, and a partnership with the Scientific Research Council that’s resulted in the installation of bio-digesters at restau- rants to convert waste water and food to methane that’s then used to provide heat for the stoves. “We have been saving electricity by recently using power factor correction units,” he said, “built by a Ja- maican company, FennTech.” Another objective is to get into new and different for- eign markets, where the company can take advantage of the positive vibe that seems to emanate from a lot of Jamaican products worldwide.