Holiday Inn Resort Aruba

Bencosme elaborates on the nuanced relationship between the resort and its in-house casino, managed by an external party yet integral to the resort’s landscape. “A third party manages the casino,” she clarifies, indicating a strategic alliance that enhances the guest experience. This arrangement allows for seamless integration of entertainment options, where “the casino can be used by anybody - guests and also people on the island.” Expanding the scope of leisure pursuits, Bencosme touches upon the partnership with Pelican Adventures, a local operator offering many aquatic activities. “We work with Pelican Adventures, who have different activities on the beach and the sea,” she notes, detailing the diverse options available, from serene sunset sails to engaging sea adventures. This collaboration broadens the horizon of activities for guests and offers them a special incentive: “People that have the all-inclusive plan get 25% off with the Pelican Adventures.” A customer service area within the resort for Pelican Adventures helps facilitate memorable experiences for guests, allowing them 4 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 03