Holiday Inn Resort Aruba

is not resting on its laurels but actively seeking to expand its market reach. “We are looking into new markets also. We have always been stronger in the United States market, but we have seen an increase of interest in the Latin American market, for example,” Bencosme reveals. This strategic pivot is about broadening the resort’s guest base and capitalizing on the universal desire to travel post- pandemic, a sentiment that has grown significantly in various regions, including Latin America. CULTIVATING DISTINCTION IN A COMPETITIVE LANDSCAPE The Holiday Inn Resort Aruba has carved a unique niche for itself in the bustling tourism sector of Aruba. This distinction is due to its strategic location and offerings and its ability to adapt to the changing dynamics of tourism and guest expectations. As Bencosme discusses the resort’s approach to standing out within the Holiday Inn franchise and its broader strategies for growth and adaptation, it’s clear that innovation and local engagement are at the heart of their operations. 8 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 03 HOL IDAY INN RESORT ARUBA. . .