Goddard Catering Group (Barbados) Limited

Business View Magazine 5 Revenue for the Goddard Catering Barbados sector comes from three areas: 1. Airline catering 2. Terminal concessions 3. Event catering to local functions The overall earning split reveals that airline catering brings in over 90 percent of total revenue - a statistic that highlights the lucrative nature of this niche mar- ket, as well as the achievements of a well-managed company. Tulloch stresses that quality control is of supreme im- portance. “We have partnerships with both our local and overseas suppliers to ensure that our customers get the best quality at the best price, consistently. We also audit and work with our suppliers to ensure that their operations and product are up to the stringent standards of the industry.” Since there are competing food caterers in the events and terminal concessions sectors, how does the company differentiate itself in the marketplace? Tull- och says, “Our event catering business is marketed through various avenues: ads in popular magazines and catalogues, on our website and social media, e- mail blasts, and targeting of specific clients through direct approaches. Our delivery vans are liveried in our colors, logo, and contact information. We also had a large, high-end function late last year to showcase what we can do.” What sets the company apart from the rest is its ca- pacity to cater large functions. Tulloch points out, “We not only have the resources of an Executive Chef at our company, but we can draw on the creativity and expertise of all the chefs throughout our 23 locations in the Caribbean and Latin America. We are also able