Bashco_web

BASHCO TRADING COMPANY year or two, we have taken a very aggres- sive move in the Montego Bay market; we put a brand new store on Barnett St. and recently renovated and upgraded our Church St. location. In Mandeville, we have done major renovations and we have opened up a second floor in the Man- deville store.Within the last six months, we have upgraded our downtown store, called Bashco WOW– it’s a kind of com- missary/deli, and we’re offering pizza and sandwiches and salads. So, it caters to the working environment in downtown Kings- ton and that has been doing extremely well. In the last two years, across seven of our stores, we have added grocery items, so we are becoming like a one-stop-shop in a lot of our locations.” Omar Azan, Bashco’s Marketing and Pub- lic Relations Manager, stresses that listen- ing to the public is a key part of its mar- keting strategy. “We host these customer appreciation and customer interaction events,” he says. “We’re listening: ‘What are you looking for? What do you want?’ We do that across all of our locations during the course of the year.” Bashco also maintains a very pervasive media presence –on TV, radio, and the inter- net. “We have a very, very strong television presence, where we have a thirty-minute in- fomercial – the first one of its kind in Jamai- ca - where we mix interesting content with entertainment, bringing light to the new products and services available, and some of the new changes and developments at the store level,” says Omar. “In addition, we have a very strong audio presence on the most popular radio station in Jamaica,” he continues. “In Jamaica, radio advertising is still very strong, because we have an active music scene. So, our radio ad- vertising has a lot of musical influence. The dance hall genre is very popular and Bashco has aligned itself with that culture point, so most of our radio and television advertising appeals to that market because it also turns out to be our target niche, as well. Addition- ally, we do a lot of social media marketing; our social media presence is very active and

RkJQdWJsaXNoZXIy MTI5MjAx