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Business View CARIBBEAN
importance of ensuring that persons who work in the
Caribbean tourism sector are made to feel a sense of
ownership of the sector and are encouraged to strive to
provide excellent service which surpasses that which
is offered by our competitors. This, he said, is one way
to sustain the industry.
The conference was a lead-in to Caribbean Tourism
Month, which runs throughout November.
“The month also gives us a chance to look inwards
at our approach to tourism, at the quality of our prod-
uct, at the strategies we employ in managing this vital
