that, in the end, authenticity and quality will always have a place. EXPANDING MICE OFFERINGS AND GREEN INITIATIVES Looking ahead, Jamaica Pegasus Hotel has set its sights on expanding its footprint in the Meetings, Incentives, Conferences, and Exhibitions (MICE) market—a segment bouncing back after the pandemic’s disruptions. Recently recognized by the World MICE Awards, the hotel is capitalizing on this momentum.“We want to continue growing our MICE market,” says Madden-Greig. “After COVID, we saw a downturn in this area, but now there’s a definite uptick.” For the hotel, a renewed focus on MICE means ramping up marketing efforts, enhancing event facilities, and delivering an experience that makes the hotel an easy choice for conferences and large gatherings across the region. 9 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 11 JAMAICA PEGASUS HOTEL
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