Business View Caribbean
3
good for both parties. Today, Budget Aruba has a fleet
of 343 vehicles and about 33 employees serving its
customers’ car rental needs.
Budget Rental Aruba’s customers are approximately
80 percent tourists; local corporate customers make
up about 10 percent of its business; the rest are busi-
ness travelers and locals. Car rental in the Caribbean
is very dependent on the seasons. “The winter months
are the high season,” says Nyack. “It starts in mid-De-
cember and goes through the end of April. Low season
is between May and June. July and August is some-
where in the middle, and another low season is Sep-
tember to December.”
Another aspect of the car rental business model is reg-
ular turnover. According to Nyack, all automobile rental
companies have to retire their cars after five years on
the road. Budget Aruba replaces 25 percent of its fleet
on an annual basis. “Some of our competitors are car
dealers, and as a result, it’s a lot easier for them to get
rid of their used vehicles,” Nyack notes. “We have to
depend on the market.” In order to entice customers
AT A GLANCE
WHO:
Budget Rental Cars
WHAT:
Car rental agency
WHERE:
Oranjestad, Aruba
WEBSITE
:
