Ready Mix Limited

8 BUSINESS VIEW CARIBBEAN VOLUME 10, ISSUE 10 Capitalizing on Tourism and Innovating in Product Delivery As the tourism sector gains momentum, Ready Mix Limited is strategically positioned to capitalize on this burgeoning market. Brooker discusses the company’s involvement in large-scale projects and how it is innovating in product quality and delivery. “Currently, we’re engaged in two major hotel projects, with more large buildings on the horizon. These are ten-story structures to boost the tourism sector,” Brooker states. “We’re also involved in high-end coastal developments designed for tourists or residents who live here part-time. The tourism industry is undeniably a significant driver of our business.” The company leaves no stone unturned regarding product quality and resilience against inclement weather. “All our cement is stored in weatherproof silos, and our bins are covered with moisture control systems. We can manufacture regardless of the weather conditions,” Brooker assures. Regarding product innovation, Ready Mix Limited has transitioned to a paperless ticketing system that serves as a quality control certificate for customers. “Each ticket shows the exact ingredients that went into their mix, ensuring transparency and quality,” he explains. “While we’re not looking to expand into new products at the moment, our focus is on perfecting what we already offer— concrete blocks and the Omni Deck system.” The Digital Transformation: Leveraging Technology for Unmatched Product Control In the construction industry, precision and quality are paramount. To meet this challenge, Ready Mix Limited has harnessed the power of technology to elevate its operations to new heights. “A year and a half ago, we could control the weight and additives that went into the concrete, but now we have continuous monitoring of its properties from the plant directly to the