Dairy Industries Jamaica Limited

8 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 9 DA I RY INDUSTR I ES JAMA I CA L IMI TED consumer more than just another yogurt, so we offered one with 50 percent reduced sugar. We also reduced the calories in our sour cream; it is now a ‘light’ sour cream with 60 percent less calories than our regular full cream sour cream. Those products came to market in the fourth quarter of 2021 and are doing exceptionally well. Consumers can now choose these alternatives or enjoy our regular brands. We have something for everyone.” Dairy Industry Jamaica has a robust product development pipeline which is part of its five- year plan. Rhoden-Gordon adds, “We want to offer different ways to consume cheese. In terms of our canned cheese, we have cheese in a block and a cheese spread. We are developing a shredded version of our signature Tastee Cheese that would appeal to the younger consumers for whom convenience Is a priority. We are extending our cheese lines to include locally made cream cheese, which will be the first commercially produced cream cheese locally.”