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48 49 Servicing the world is our business. Morstowe Sales International is a Canadian-based trading company, which has been active in sourcing and supplying its multinational suppliers and customers, with quality food products since 1976. With over 40 years of expertise in the food industry, MSI offers a complete solution to all your food-related needs. From the plant in the country of origin, to the port of destination, we’ve got you covered! www.morstowe.com We’d love the opportunity to show you what MSI can do for you. Call us at 450-923-3122 or email us at info@morstowe.com for more information. Poultry And more! Pork Exotic meats Processed meats Beef GRACEKENNEDY BELIZE LIMITED believes that one way in which the company differ- entiates itself from the competition is in its aggres- sive marketing programs. “We have a force of about six to eight people merchandising our products in stores, every day,”he states,“and we do a lot of sam- pling and a lot of promotional activities.”But he also admits that the Grace Brand name often sells itself.“It still has a lot to do with the consistency of our prod- ucts, over time. People have grown to know our brand because of the key products that we have.” “We also have an extremely good relationship with our customers.” Graham adds. “We engage our customers and consumers on a continuous basis to try and identify unmet needs. And where we see opportunities for us to improve on our services, im- prove on the products that we are offering, or offer new products, we will take advantage of those opportunities. And we are very big on quality –50 percent of what we distribute is actually manufactured in our own factories, and all of our factories operate under international food safety standards.” As GraceKennedy Belize celebrates its 35th anniversary, Graham lays out some of the com- pany’s ongoing practices as well as some of its future goals: “One of the things we are look- ing at is how we can improve efficiency and productivity using information technology for market intelligence –how we can gather and process information within a relatively short period of time. And we’re looking at opportuni- ties to improve our field-force effectiveness. In the next five years, certainly, growth is on the top of our agenda.We want to continue to grow and remain relevant to our consumers.We want to double the size of our business in terms of revenue and profit.We want to do that through expansion of the range of products that we are offering.We want to stay abreast of the current trends; we know that consumers are becoming more and more health-conscious, so one of the things we’re looking at is to try and ensure that our products meet those needs. “We also want to continue to partner with other strategic partners in terms of what prod- ucts we distribute, and so we are constantly looking for new partners who have winning products that we can win with. GraceKennedy GILROY GRAHAM EXECUTIVE DIRECTOR