Business View Caribbean | April 2019

22 BUSINESS VIEW CARIBBEAN APRIL 2019 Caribbean, risk losing their entire economic activity and prospects for growth, and, more importantly, stability, which can result in social disruptions in their own communities.” BVC: What is the Ministry doing to address these challenges? Minister Bartlett: “We saw the need for an institute that would focus on how we communicate to the world when disruptions take place. The kind of geopolitical and geophysical positioning we’ll be able to do; and to create messaging that is gentler and better understood. So, when help comes to destinations, it is straight and seamless and people know where, and who, to go to. With that in mind, we officially launched the Global Center for Tourism Resilience and Crisis Management on January 30, 2019. Established at the University of West Indies, here in Jamaica, the Center has