Business View Caribbean | April 2019

34 BUSINESS VIEW CARIBBEAN APRIL 2019 Speaking candidly to the future of Half Moon, Steuart states, “I see independence and continuum of development and growth in the resort, so that we are expanding and leading the market and, hopefully, exceeding expectations along the way. Already one of Jamaica’s best resorts, we want to be considered in the same conversation as the finest beach resorts in the Caribbean and when we’re done with this new development, I’m very confident we will be. I’m the third generation of my family associated with this resort. We’re passionate about the property and the people working for us. We have high loyalty return guests – we need more. Because it’s very difficult for us, as an independent hotel, to have our voice and our story heard above this din of marketing stimuli that’s out there for the competition; whether it’s down the