Business View Caribbean | April 2021

111 BUSINESS VIEW CARIBBEAN APRIL 2021 initial stages of the pandemic, sourcing sanitizers was difficult because of market demand. However, because of strong relationships with our suppliers we were able to secure scare supplies from our dedicated partners. We also benefit from numerous referrals by satisfied customers and partners.” BVC: In the area of environmental sustainability, are there any significant green initiatives you are implementing? Wade: “Our hospital embarked on an energy and conservation drive some three years ago. This effort included an energy audit, the installation of solar water heaters, inverter type air-conditioning units, and the replacement of incandescent lighting with LED. Water taps were also replaced by special water conserving types. The next phase was intended to be photovoltaic panels. However, the emergence of the COVID-19 pandemic has delayed this venture for now.” BVC: How do you promote the hospital and the services you provide, and what sets you apart from other healthcare facilities? Wade: “AMH is marketed through direct corporate engagement efforts. This involves meeting with and encouraging our corporate partners to have their employees use AMH hospital, Radiology and Laboratory services and benefit from membership discounts and value-added services. We also use our website and social media platforms to highlight our services. Radio program sponsorships and spot commercial placements are also used when embarking on special promotions.” BVC: Looking to the future… what are the main goals and aspirations for AMH over the next five years? Wade: “Technology-driven services such as telemedicine and Healthcare Tourism will be ANDREWS MEMOR I AL HOSP I TAL