Business View Caribbean | April 2021

62 BUSINESS VIEW CARIBBEAN APRIL 2021 structure for a fairly small company. We have our major distributor, one of the big six, who gets our products into the traditional market. But one thing about the Jamaican marketplace is that there are several channels, you have many remote areas. Many regular distributors may not get to that remote area. So, we have our distributors, we have a network of sub- distributors, and then we also have our sales team that gets to customers directly. With the five gallon, which is marketed a little differently, we are trying to make our way into institutional markets. We’re talking about businesses and banks, hospitals, all of that and we will actually deliver. So, we have a mix between old source delivery people, in addition to the trucks and drivers which are employed to us directly.” Lifespan is currently in the process of signing a contract with Massy Distribution to distribute their three and five-gallon products nationwide. As an essential business, Lifespan has had to