Business View Caribbean | April/May 2022

36 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 4 number of global awards. They work with large companies, such as Shell and British Petroleum, but also small, one-man businesses. “The major successes we see is with small and medium- sized businesses,” says Naarden. “Our programs are designed to increase efficiency and their goal setting is better; their focus and vision is sharper, and they move faster than larger organizations.” According to Naarden, the big turnover of employees right now is because of the leadership gap. What employees expect from their leaders is not necessarily what leaders think they should do to motivate their people. Employees leave because the salary is the only motivation, they don’t find satisfaction in their job. Whereas if they have genuine leadership, people feel so good working with a company that money is not the only incentive. When leaders are trained by LMI, they learn to overcome this. Naarden elaborates, “Say you are a manager with a team of 20 people. You come in and we ask you: What are your challenges? What are the areas where you want improvement? We make a short assessment and then we ask but why do you say you need improvement? What is not the way you like it? And based on that we set goals.” During the program, LMI trains people on how to set goals, how to take action steps, what attitudes are needed, and how to develop those attitudes and the behavior and the actions needed to get where they want. In the end, the trainer measures again, and extends the goals until they’re accomplished. “That’s what we call the return on investment,” says Naarden. “What you describe in a tangible way for us – that’s your goal. The moment you can describe your goal in a tangible way, you are already 20 percent there. Most of the time, they are able to accomplish five goals in the period of the training program.” Lucien Naarden (LMI Master Licensee Greater Caribbean)