Business View Caribbean April 2023

33 BUSINESS VIEW CARIBBEAN VOLUME 10, ISSUE 4 IMCA JAMAICA In a competitive market, IMCA Jamaica sets itself apart through the quality of its products, the advanced technology of the brands they represent, and the exceptional service they provide. According to Sasso, these are the key differentiators that position the company above its competitors. “Our professional team of qualified and certified technicians provides the best solution for our customers,” Sasso explains. He emphasizes the importance of helping customers evaluate the real cost-benefit of their investments and the support they will receive instead of solely focusing on the acquisition price. The move to a new facility further reinforces the company’s commitment to offering a convenient shopping experience and excellent customer service. Sasso acknowledges that today’s customers are well-informed and discerning, with vast information at their fingertips. This reality necessitates businesses like IMCA Jamaica to provide solid solutions and dependable support to meet their customers’ needs. In terms of their online and technical capabilities, IMCA Jamaica maintains high standards to keep pace with the market’s global nature. As a partner to demanding, world-renowned brands, the company is expected to perform at the same level as dealers in the developed world. “We have to invest in the highest standard of technicians and people working with us to support our customers because we are evaluated and measured by our partners,” Sasso says. In doing so, IMCA Jamaica ensures that it receives the necessary tools and support to continually elevate its quality and maintain