Business View Caribbean April 2023

34 BUSINESS VIEW CARIBBEAN VOLUME 10, ISSUE 4 its position as a market leader in Jamaica. IMCA Jamaica’s long-standing relationships with its customers and partners have been critical to its success. Though Sasso prefers not to mention specific customers without their permission, he does highlight the company’s strong ties with major brands such as Caterpillar, John Deere, ExxonMobil, Metso, and Kalmar. These global companies have maintained enduring partnerships with IMCA, with Caterpillar and John Deere’s relationship spanning 78 years. Sasso notes that the evolution of IMCA over time has resulted in the company being one of the top preferred employers in the Dominican Republic. This growth and transformation are guided by the values and ethics that underpin IMCA’s long-term relationships with its partners and customers. Regarding technical infrastructure, IMCA Jamaica utilizes a variety of software platforms to manage its operations effectively. Caterpillar’s dedicated Dealer Business System (DBS) allows for interconnectivity and analysis between the company and its dealers. IMCA also employs SAP for its accounting needs and has developed its own customer relationship management (CRM) platform, Click. The combination of strong partnerships, advanced technology, and a commitment to continuous improvement ensures that IMCA Jamaica remains at the forefront of Jamaica’s rapidly growing economy. The COVID-19 pandemic presented numerous challenges for businesses worldwide, but IMCA Jamaica adapted and continued its operations throughout this difficult period. The company learned valuable lessons about the importance of technology and the ability of its employees to work remotely when necessary. As Sasso points out, technology has become a crucial pillar for IMCA, as the brands it represents are leaders in technological advancements in their respective fields. We have to invest in the highest standard of technicians and people working with us to support our customers because we are evaluated and measured by our partners.