Business View Caribbean April 2023

41 BUSINESS VIEW CARIBBEAN VOLUME 10, ISSUE 4 EASISPICE MANUFACTURERS L IMI TED fish seasoning is the popular choice.” he says. An interesting aspect of Easispice’s success is its appeal to different generations, particularly younger ones. The company’s pre-packaged seasonings offer convenience and ease to busy individuals who may not have the time to create their seasoning blends from scratch. Speaking about this trend, Christian deferred to his father, Peter Ramson, who explained that Easispice’s products cater to a wide range of tastes and preferences. “We have never published recipes for the use of our seasoning, but there’s a rule of thumb that we work with. Whatever your desire for salt, it is in the product, and the rest of the seasoning follows.” “For instance, if you typically use a teaspoon of salt in your meal preparation, you’ll also get a similar amount of seasoning when you use our products. We’ve done this to make it easy to use our seasonings without measuring out everything.” Peter Ramson mentions that most Jamaicans rely on their taste buds to measure seasoning, which Easispice aims to accommodate in its seasonings. This focus on staying true to its roots by offering versatile and high-quality spices and seasoning blends that appeal to customers of all ages and backgrounds is a key factor behind the company’s success. Despite not publishing recipes that accompany its seasonings, the company appreciates that times are changing, and a more digitally inclined generation may benefit from such recipes. Wendy Ramson explains that the company is developing recipes to share with its customers, acknowledging the importance of social media in today’s world. “We are working on recipes based on the