Business View Caribbean April 2023

42 BUSINESS VIEW CARIBBEAN VOLUME 10, ISSUE 4 changing technological market. We’re doing so because everybody’s using social media these days, and we don’t want to be left behind as a brand,” she says. She further explains that the company’s focus on innovation and forward thinking extends to its product line. “We started with meat seasoning, which slowly but surely picked up, leading to the development of our other seasoning blends. We’ve always focused on demand and what our customers are asking for. This approach has been the wind behind our sails and the main reason we have become a household name,” she adds. Easispice’s distribution model primarily leverages a network of distribution partners in Jamaica and its overseas markets. Christian Ramson provides additional insights. “Our distribution and retail strategies are primarily anchored on selling through