Business View Caribbean April 2023

43 BUSINESS VIEW CARIBBEAN VOLUME 10, ISSUE 4 EASISPICE MANUFACTURERS L IMI TED distributors, wholesalers, and retail outlets. We have two main distributors in Jamaica and others in South Florida and the Tri- State area of New York. We also want to expand our distribution network in the UK and other key markets, such as Canada.” As Easispice Manufacturers Limited continues to expand its business footprint, it is actively working on expanding its reach to cater to the growing demands of its customers by developing new recipes, utilizing social media, and exploring new distribution channels. The COVID pandemic hit the restaurant and hospitality industry hard, with many businesses closing down or significantly shrinking their operations. With restaurants being a significant customer segment for Easispice, one would imagine the company was also hit hard, but this wasn’t the case. Christian Ramson shares how Easispice experienced significant growth during the COVID-19 pandemic, primarily due to more people staying home and cooking. “In terms of growth, we’ve seen quite an increase since COVID because more people are staying home to cook,” he says. Wendy Ramson adds that the company was fortunate because, during the pandemic, many restaurants closed, but people cooking at home served as an alternative market for the company. “We were one of the few who were very lucky,” she says. “When COVID hit, many restaurants globally closed because people were restricted from going out to eat. However, demand for our products remained constant and sales even increased due to people making an effort to cook at home. People were still buying, and we remained open for people to buy. We’re very grateful about that and also very grateful that we could keep our staff on during the pandemic.” Shifting gears to the differences in selling