Business View Caribbean April 2023

45 BUSINESS VIEW CARIBBEAN VOLUME 10, ISSUE 4 EASISPICE MANUFACTURERS L IMI TED trends between Jamaica and the US, Wendy mentions that the tastes and preferences are similar, especially in Florida. “In Florida, we sell a lot of the meat, chicken, jerk, and all-purpose - the same as we do here. It might be because there are many Jamaicans abroad, which might also explain why our seasoning has been doing extremely well in the US,” she says. As demand for its products grows, the company has made several strategic and operational investments to remain competitive and efficient. Peter Ramson shares that Easispice continuously invests in upgrading and expanding machinery to meet the growing demand for the company’s products. “It’s an ongoing process. We have replaced and added to our machinery over the years. We have more machinery, including reserve machinery, to ensure that we can continue production in case of any failures,” he says. Continued production is crucial for the company, especially considering its broad-based market. “Our key demographic is essentially anyone interested in cooking, from everyday consumers to restaurants,” Wendy Ramson says. “We supply restaurants and individuals in Jamaica and abroad, which is a vast market and one we are keen on continuing to serve competitively.” As Wendy Ramson explains, part of this strategy to expand its marketing reach includes leveraging digital channels, especially e-commerce marketplaces like Amazon. “We’re in the process of getting our digital sales up and running. We sent off our first shipment a few weeks ago and are currently waiting for that process to conclude so we can send the rest once we ensure the process will run smoothly.” Besides these digital strategies, the company continues leveraging its long-standing partnerships with key local and international distributors, including Chas E. Ramson Ltd., TrinJam