Business View Caribbean - Apr 2024

lumber supply for DIY enthusiasts and professional contractors. Situated strategically on Goodwill Road, Roseau, in a structure that Hurricane Maria heavily impacted, DIC embodies a fresh start with a commitment to substantial community support in the ongoing rebuilding efforts. Under the astute management of general manager Evadney Esprit, DIC offers an extensive array of products, from essential building materials to sophisticated home decor, aiming to cater to a diverse customer base that includes many contractors. The company is a single-location entity, but its affiliation with theNassief Group of Companies provides a robust foundation for future expansion. The dedication to exceptional customer service, comprehensive staff training, and community engagement are central to DIC’s operational philosophy. Furthermore, as a partner of the U.S.-based Do It Best Corporation, DIC benefits from substantial training and resource management support, which has been crucial in its establishment and ongoing success. This partnership not only facilitates a streamlined supply chain from international markets but also enhances the store’s product offerings and operational efficiencies, ensuring that DIC remains at the forefront of the home improvement industry in Dominica. A HUB FOR RESILIENCE AND RECOVERY In the years following Hurricane Maria’s devastation, Dominica has seen a remarkable transformation, driven by a nationwide effort to rebuild and fortify its infrastructure. At the heart of this monumental task is the Do It Center Dominica, which plays a crucial role in supplying materials and support for the island’s reconstruction. The store provides essential resources and aligns with the government’s vision to foster a climate-resilient nation. General manager Esprit explains: “Overall, we have come an exceptionally long way.Almost all damaged houses have been repaired, and the vegetation is back to where it was before. The island looks good now. If you didn’t know a hurricane devastated us in 2017, just looking at the island now, you would not know. The road network is back to how it was, and we are recovering nicely from the hurricane.” 15 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 04 DO I T CENTER DOMINICA