Business View Caribbean - Apr 2024

This progress is not just a restoration to previous standards but an upgrade. Esprit is keen to emphasize that the improvements extend beyond mere aesthetics.“The government has called Dominica to be the first climate-resilient nation in the world,” she notes. “We are working towards adding hurricane- rated windows to our portfolio to help support climate-change-aware constructions.” With a focus on innovation and resilience, the Do It Center is at the forefront of the island’s efforts to prevent future catastrophes. The company’s strategy involves rebuilding what was lost and enhancing the structures to withstand potential future storms. This approach indicates a broader shift in how Dominica addresses infrastructure—moving from reactive recovery to proactive fortification. CULTIVATING RESILIENCE THROUGH COMMERCE In the bustling heart of Dominica’s economic revival, Do It Center Dominica meets the demand for construction materials and champions a workplace culture that fosters loyalty and growth. This dedication to commerce and community has positioned the company as a cornerstone in the island’s ongoing efforts to rebuild and fortify against future adversities. Esprit proudly shares that Do It Center Dominica now employs seventy-two individuals,most of whom have been with the company since its inception. “Around ninety percent of employees who joined when the store opened are still with us,” she says, attributing this remarkable retention rate to the nurturing, family-like atmosphere cultivated at the workplace. “We are creating a culture where employees will want to continue working with us, and even from the outside, people would want to work here.” As the island’s reconstruction continues, the demand for building supplies remains strong, catalyzing the store’s expansion and making it a desirable workplace for locals. The extensive inventory includes houseware, plumbing, heating, power tools, electrical supplies, paint, lawn care products, millwork, and lumber, catering to a diverse clientele. Esprit elaborates on the flexibility and customer- 16 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 04