Business View Caribbean - Apr 2024

Do It Center Dominica has proactively adapted to the evolving market conditions in the rapidly changing global landscape marked by pandemic- related disruptions. Its management’s resilience and strategic foresight have been crucial in steering through the complexities of international supply chains and seizing growth opportunities within the booming local construction sector. Esprit candidly discusses the challenges of extended lead times and the risk of inventory shortages. “The long lead times, not having goods readily available— these are worrisome,” she admits. “We must plan purchasing activities carefully to avoid running out of products. For example, depending on the shipping schedule, it takes 75 to 90 days to get a shipment from China, so there is a risk that we could run out of products if we do not make contingency plans.”This strategic approach has been essential in maintaining a steady flow of materials critical for ongoing and new construction projects. To mitigate these challenges, Do It Center Dominica capitalizes on its expansive 45,000-square-foot headquarters, which includes a retail shop floor and a warehouse. This facility allows the company to store substantial inventories of lumber, steel, roofing materials, and other crucial supplies. Esprit highlights the benefit of such a setup, which ensures that even during global supply chain disruptions, they remain a reliable source of construction materials. While the store has traditionally relied on walk-in and referral business, bolstering its robust growth with minimal marketing expenditure, Esprit reveals a shift towards digital engagement. “The company is gradually exploring online marketing by building social media awareness, complementing its current radio ads,” she explains, indicating a strategic pivot to embrace more modern marketing avenues. This is complemented by the launch of an online store in August 2020, a timely move designed to accommodate the challenges posed by the pandemic. “Although as a hardware store we were considered essential, we opened the online store PROTECT what you value most! TOLEDO LOCKS: LEADiNG THE WAY iN SECURiTY SOLUTiONS. Toledo Locks leads in security solutions, specializing in high-security locks, hardware, padlocks, and advanced access systems. With a steadfast dedication to technological innovation and a long-standing tradition of excellence, we offer products designed to protect homes, businesses, and institutions. Through our constant commitment to reliability, durability, and the integration of cutting-edge tech- nologies, Toledo Locks has earned the trust of customers worldwide, representing peace of mind and advanced protection. www.toledolocks.com t o l e d o l o c k s p r 19 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 04 DO I T CENTER DOMINICA