Business View Caribbean - Apr 2024

Aloe had already begun to shift its focus towards the cosmetic arena, diversifying its offerings with an array of products that speak volumes of innovation and quality. Doctor Veel enthusiastically shares, “At the end of the 20th century, we ventured into cosmetics, distributing our sunburn creams and other products in over 55 countries.” At the heart of Royal Aruba Aloe’s success is its focus on authenticity and sustainability. “All our products are made right here in Aruba, from Aloe vera harvested from our fields,” Doctor Veel asserts. “We also operate 17 stores across Aruba and have established a strong online presence in the United States and Europe, catering to a vast audience with our extensive range of products.” This vertical integration ensures that each item in their portfolio is imbued with the purity and potency of Aloe vera and made available to the company’s vast clientele. After over a century of operation, Royal Aruba Aloe is 100% locally owned, has over 140 employees, and is based in Hato, Aruba.With more than 350 product items, an annual production exceeding five million units, and distribution across 55 countries, it remains at the forefront of Aloe vera innovation, continuously proving that even a company from a small island can achieve global acclaim. SUSTAINABILITY IN SKINCARE In a world increasingly conscious of its ecological footprint, Royal Aruba Aloe emerges as a vanguard of sustainability within the cosmetics industry. “We strive to be as sustainable as possible,” begins Doctor Veel outlining Royal Aruba Aloe’s multifaceted approach to minimizing its environmental impact. The company harnesses solar energy, producing electricity to power its operations, a nod to Aruba’s abundant sunshine and innovative spirit. The journey towards sustainability doesn’t stop with solar panels. “After processing, we repurpose aloe leftovers as mulch for our fields,”Doctor Veel explains a component of a circular economy. This practice reduces waste and enriches the soil, enhancing the growth of the next aloe generation. Recycling extends beyond the fields into the company itself, transforming waste from production into valuable 39 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 04 ROYAL ARUBA ALOE