Business View Caribbean - Apr 2024

Asked about the source of these guidelines, Doctor Veel clarifies, “We use guidelines from various global entities, from retail giants to other cosmetics manufacturers.” This approach allows Royal Aruba Aloe to remain at the forefront of the natural and clean beauty movement, constantly innovating and adapting to embody the highest sustainability and product integrity standards. Royal Aruba Aloe reinforces its legacy as an environmentally conscious brand through these practices, proving that business success and ecological stewardship can go hand in hand. BRIDGING TRADITION WITH INNOVATION When it comes to skincare, the marriage of age-old remedies with cutting-edge science represents a delicate dance between respecting heritage and embracing progress. Royal Aruba Aloe exemplifies this balance, weaving the ancient virtues of Aloe resources for the company and its products. “In terms of packaging, we prioritize materials that are at least 70% post-consumer resins,” Doctor Veel adds. This effort to incorporate recycled materials into their packaging reflects a broader industry trend towards sustainability, but Royal Aruba Aloe distinguishes itself by setting a high bar for environmental responsibility. Turning to the product’s composition, Doctor Veel proudly states,“All our products are vegan,and we lean heavily towards natural ingredients.” The company adheres to and seeks to surpass international standards for natural and clean cosmetics. It draws from a global palette of guidelines to ensure its offerings are beneficial for the skin and also kind to the planet. 41 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 04 ROYAL ARUBA ALOE