Business View Caribbean - Apr 2024

strategic initiatives and projects reveal a brand at the pinnacle of innovation, keen to expand its global footprint while honoring its rich heritage. Doctor Veel shares an exciting development that’s been kept under wraps: “We are in the throes of developing an international line targeted primarily for the European market.” This new venture, set to debut in stores across Europe, signifies a significant leap for the brand, pointing out its adaptability and global appeal.“It’s a collection of about 15 products,” Doctor Veel reveals, hinting at the scale and diversity of this upcoming line, representing the company’s most significant endeavor to date. Doctor Veel also touches on a remarkable accolade that Royal Aruba Aloe recently received.“We’ve been granted the prestigious title of a royal company by the Kingdom of Holland, aligning us with esteemed companies like Shell and Unilever,” he states with evident pride. This rare honor, bestowed upon only a select few companies worldwide, is a nod “We boast several product lines, including deodorants, sunscreens, and hair care products, along with a full range of facial skincare items,” Doctor Veel outlines, mapping the expansive reach of their offerings. From shampoos and conditioners tailored for hair vitality to lotions and cleansers designed for facial care, each product is infused with the healing properties of Aloe vera. Including SPF in day creams further signifies the brand’s dedication to protecting skin against environmental stressors. For instance, the premium Island remedy line stands out for its specialized formulations. “This line includes superior body lotions, body washes, and hand care products, embodying the essence of Aruban tradition and natural healing,” Doctor Veel states. The mention of hand sanitizers and the burn cream line as a medical device further illustrates the brand’s responsiveness to contemporary needs while leveraging its heritage as a trusted remedy provider. A FUTURE OF INNOVATION AND HONOR As Royal Aruba Aloe looks towards the horizon, its 44 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 04