Business View Caribbean - Apr 2024

N.V., paints a picture of an organization that is more than just a transportation service; it’s a lifeline. “Arubus N.V.,” he starts, “operates under the aegis of the government, with every share tightly held within its corridors. Given Aruba’s modest geography, the landscape of public transportation companies is equally limited. This scarcity underscores the significance of our mission.” Going deeper into the operational nuances, Mohamed elucidates, “From inception, we’ve been the beneficiaries of governmental subsidies. These are not blank checks but are earmarked for specific services. Paramount among these is ferrying employees within the tourism industry, along with other passengers, at a reduced fare.” The ethos behind this pricing strategy is simple yet profound. “The reduced fare doesn’t cover the trip costs,” Mohamed clarifies. “However, it’s a strategic move, underpinned by government subsidies, to ensure those with limited transportation options aren’t stranded.We’re here to bridge the gap, whether getting to work, school, or any other essential travel.” Mohamed touches on the socio-economic fabric of Aruba and how Arubus N.V. is intricately woven into it.“Consider us the main public transportation artery,” he suggests. “In a small island nation where not everyone can afford personal transportation, our role transcends convenience. We’re a vital support system for the low-income segment, ensuring that mobility isn’t just a privilege for the few but a right accessible to all.” ARUBUS N.V. DURING THE PANDEMIC As the world grappled with the unprecedented challenges of the COVID-19 pandemic, businesses across the globe were forced to adapt swiftly to survive. For Arubus N.V., a cornerstone in Aruba’s public transportation system, the pandemic posed a formidable test, impacting its operations and its role within the community. CEO Mohamed shares a candid look into the resilience and strategic shifts that enabled Arubus to navigate these turbulent times,maintaining its commitment to the community while reimagining its operational blueprint for the future. 51 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 04 ARUBUS N.V.