Business View Caribbean - Apr 2024

it’s needed, especially in areas with high tourist concentration,” he affirms. Turning to educational transport, Mohamed shares insights into Arubus’s specialized service for school routes. “Schools in Aruba start at 7:45 AM, necessitating early morning operations dedicated to schoolchildren,” he states, emphasizing the dual focus on security and affordability. Unique membership cards offer reduced fares, allowing flexibility for students with varying school hours. “Our service is twofold: dedicated school buses for standard school times and the option to use regular buses at reduced fares for off-schedule needs,” Mohamed details. This approach accommodates students’ schedules and integrates them into the broader public transportation network, providing a seamless and secure transit experience. EMBRACING INNOVATION AND SUSTAINABILITY In an era where technology and sustainability are not just trends but imperatives,Arubus N.V. is making significant strides under CEO Mohamed’s leadership. With a background in telecoms, he brought a fresh perspective to Arubus and steered the company towards modernization and environmental responsibility. “Upon my arrival in 2019, I found Arubus at a technological standstill,” Mohamed shares, setting the stage for the transformative changes he initiated. The pandemic momentarily derailed these plans, but with resilience and strategic planning, Arubus has resumed its tech-forward trajectory. The imminent launch of a mobile application is a case in point. “We’re on the cusp of launching our app, which will revolutionize how passengers interact with Edwin Mohamed 54 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 04