Business View Caribbean - Apr 2024

PREFERRED VENDOR/PARTNER n Jahrubian Tours N.V. romeanthony@live.com shapes a journey marked by resilience and foresight. Under CEO Mohamed’s leadership, Arubus is not just responding to the evolving demands of public transportation; it’s actively crafting a future where mobility is efficient, accessible, and sustainable for all of Aruba’s residents and visitors. “The government is our lifeline,” he asserts. This partnership goes beyond mere financial assistance; it’s a symbiotic relationship that sustains the essence of Arubus’s operations. “Without their support, we simply wouldn’t exist,”Mohamed adds, underscoring the government’s pivotal role in subsidizing the company and ensuring its services remain accessible to all layers of society. This alliance is not static; it evolves with the political landscape, yet its foundation remains unshakably supportive of Arubus’s mission. Addressing collaborations beyond the government, Mohamed cites the company’s relationship with educational institutions and the hospitality sector. “Our engagement with schools is straightforward,” he explains. Schools, with their static nature, do not necessitate intricate coordination. The focus is monitoring enrollment trends to adjust service capacity accordingly, ensuring every student can access reliable transportation. “It’s a simple yet critical operation to guarantee that our younger generation reaches their educational destinations safely,” Mohamed remarks. Conversely, the dialogue with the hotel industry appears nascent.“There’s potential for collaboration with the hospitality sector, but we’re not there yet,” Mohamed conveys, hinting at future opportunities to enhance tourist experiences through integrated transport solutions. Looking to the future, Mohamed is candid about his priorities for Arubus.The imminent launch of a mobile application stands at the forefront of this journey. “This app isn’t just a tool; it’s a transformation,” he proclaims, envisioning a future where digital convenience aligns with user needs, offering real- time updates, digital fare transactions, and seamless travel planning. Beyond the app, Mohamed’s vision extends to digitizing the entire customer interface, from trip purchases to subscription management. “Digitalization is the beacon guiding our next steps,” he states, highlighting the dual goals of enhancing user experience and operational efficiency. As Arubus navigates the challenges and opportunities of the present and future, its commitment to innovation, strategic partnerships, and sustainability 58 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 04