“We are an agro-processor that takes fresh Jamaican ingredients from the farms we work with and transforms them into high-quality products,” explains Joel Harris, Co-owner and Marketing Director. “We project ourselves as a company that manufactures authentic Jamaican goods.” This authenticity forms the cornerstone of Shavout’s market positioning, particularly as global consumer interest in transparent sourcing and authentic cultural products continues to rise. The company’s guiding principle, “harvesting goodness,” encompasses its broader business philosophy.“Harvesting goodness means not only the ingredients we harvest at our farm or with farmers, not only within the products we make, but also in the people and communities we work with,” Harris says.This multi-dimensional approach to “goodness” has shaped Shavout’s operations since its founding in 2013, when it began with Shavout Farms, which has since expanded from 165 acres to over 500 acres. QUALITY PRODUCTS WITH PURPOSE Shavout International has carved out a distinctive niche in the wellness marketplace with products designed to enhance everyday health routines.Their curated selection focuses on what Harris describes as “better for you” products, not health supplements, but everyday items crafted with elevated quality and nutritional value. “Our products aim to make your life better by harvesting all goodness within your life. We take average products every day and give you a better version with increased quality value,” Harris explains. This product philosophy has guided the company’s development of a focused portfolio including herbal teas, dried spices, and gluten-free flours. The manufacturing process prioritizes preserving natural qualities and nutritional benefits.“We try to keep everything as natural as possible to preserve the nutritional value of the original product even through a transformational process,” says Harris.This approach aligns with growing consumer demand for minimally processed products that retain their inherent health benefits, a trend that has gained momentum as wellness-conscious consumers scrutinize ingredient lists and processing methods. Particular attention goes to sensory qualities that enhance the consumer experience. For their herbal teas, Harris notes that “the smell, aroma, taste, and value you get from each herbal tea we produce is of significant quality.” This emphasis on multiple dimensions of product quality reflects sophisticated consumer expectations in premium wellness categories. While the current product line centers on these core offerings, Harris indicates expansion is underway. 27 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 04 SHAVUOT INTERNATIONAL
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