“We have herbal teas, dried spices, gluten-free flour, and of course many more to come,” he states. This measured approach to product development suggests a deliberate strategy focusing on perfecting core offerings before extending into new categories, rather than rushing to market with an extensive but less refined product range. HOLISTIC BENEFITS BEYOND NUTRITION TO WELLNESS Shavout International approaches consumer wellness through a comprehensive lens that examines multiple dimensions of product benefits. Their development process considers how ingredients support bodily functions beyond basic nutrition, addressing specific wellness needs that today’s health-conscious consumers increasingly seek. “Our company looks at how our products could benefit consumers in a range of ways. Holistically, we know that the more the body is able to receive particular micro and macronutrients, the more 28 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 04
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