potential benefits to consumers who research product properties. Consumer feedback validates their approach, providing real-world evidence of effectiveness. “When we hear from our customers, they tell us these products have helped with certain ailments or helped them achieve specific wellness goals,” Harris notes. One standout product demonstrates this principle in action: “Our Jamaican black castor oil does extraordinarily well for hair growth and scalp treatments. It has been known for centuries for its properties.” customers will benefit,” Harris says. This nutritional philosophy guides their product development, with a focus on bioavailability, ensuring ingredients contain sufficient nutrients for the body to effectively utilize. The product line targets diverse wellness objectives that appeal to different consumer needs. “We look at products that are good for vitality, strength, energy, and even those that help with sleep, blood pressure, or sugar levels. But we don’t make specific health claims,” Harris explains, describing careful positioning that reflects industry awareness of regulatory boundaries while still communicating 29 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 04 SHAVUOT INTERNATIONAL
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