fulfillment, social impact, and inspirational leadership. These motivational factors drive the company’s continued innovation and community focus while revealing the personal values underpinning its business practices. “The most rewarding aspect is being able to innovate. Within marketing and sales, I develop and improve products, creating things that were once imaginary and turning them into real-life applications,” Harris says. Customer impact provides a second source of motivation. “Seeing people experience the benefits of our products—often in ways they didn’t expect— brings me joy. People tell us their lives have changed because of a product, and they swear by it,” Harris explains.The accessibility of these benefits particularly resonates with his values. “I’ve always wanted to make affordable products with high quality—easy access for high-quality products.” The company’s contributions during global health challenges exemplify this impact. “During COVID, because curcuminoids are so high in Jamaican turmeric and we’re good at processing turmeric tea while retaining its properties, hospitals were able to reduce mortality rates by about 33% in a study using the tea. Lives were saved, and that touched my heart,” Harris notes. Perhaps most meaningful is the ripple effect of inspiration.“When people become inspired by what we’re doing and tell us they’re motivated to move forward in new adventures, that means as much as our community’s impact. That’s what drives me and makes it worthwhile,” Harris says. As Shavout International continues expanding its global footprint, a combination of innovation, accessible health benefits, and community inspiration remains at its core, proof that agricultural enterprises can successfully balance profit with purpose while maintaining deep connections to the land and people they serve. 34 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 04
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