Business View Caribbean | August 2019

24 BUSINESS VIEW CARIBBEAN AUGUST 2019 When it comes to outperforming the competition, Campbell declares, “We emphasize service, service, service. When a customer lands at the airport after a long flight and undergoes all the hassle of immigration and customs, by the time he gets to our desk, all he wants to see is a smiling face, and the keys to his car, and somebody who calls him by name. Our staff is trained that they cannot have a bad day. If they have a problem at home, leave it there or don’t come to work. The man or woman coming to us must see that welcoming look, and think ‘Thank God, at last, somebody who smiles at me.’ We have just under 300 employees and most of our managers have been with us 30- odd years, some 40. We treat staff like family. Our best employees are ones that have left for another, higher-paying job and then come back. When I say I cannot pay them more, they tell me, “Mr. Campbell, money is not everything in life. You have to feel comfortable.” Most rental bookings are done online through the Island Car Rentals website. Initially, only two percent of bookings came from there, now it’s I SLAND CAR RENTALS JAMA I CA pictured above Managing Director, Michael Campbell is joined on stage by World Travel Awards (WTA) founder, Graham Cooke as well as WTA hostesses at the 2019 awards ceremony which was held in Montego Bay Jamaica. Since 2011, for each consecutive year, Island Car Rentals has taken top honours as “Jamaica’s Leading Car Rental Company” and, since 2014 has been named “ the Caribbean’s Leading Independent Car Rental Company”.