Business View Caribbean | August 2019

25 BUSINESS VIEW CARIBBEAN AUGUST 2019 I SLAND CAR RENTALS JAMA I CA more than 50 percent. And improvements have been made, so you can book online from your cell phone. With the size of the company fleet, availability is guaranteed. Campbell notes, “If it’s not the type of vehicle you ordered, you get an upgrade free of cost. That’s a big advantage for us over the competition – if you are a travel agent or a tour operator with a client sitting in front of you needing a vehicle, you get instant response. We have long-time partnerships with all the U.K. tour operators, some for 30 or 40 years, with just a verbal understanding. For marketing, we deal with the Jamaica Hotel and Tourist Association and most publications that do articles on Jamaica, and we belong to the Jamaica Rent-A-Car Association, as well as many other industry organizations.” From a technology standpoint, Campbell says, “I challenge my managers that every year they must give me at least one or two innovations to keep us ahead of the competition. We are constantly upgrading our methodologies and looking for improvement. We retain technology partners on an annual basis – some are local, some foreign. As