Business View Caribbean | August 2022

102 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 8 specifically in relation to technology, we’re able to make those investments to improve the quality of products and services that we offer.” He shares the example of being able to complete almost any banking service in the comfort of one’s home at any hour of the day, from an internal account transfer or international wire transfer to purchasing a draft, ordering cash, electronic fund transfers and the ability to perform mobile Top-ups through the online and mobile platforms. “These are significant investments that would have been made over the past several years to enhance our service offerings,” says Spencer. In addition, ECAB is also investing in system improvements which will further enhance the cheque clearing and loan processes. He shares that ECAB has recently expanded its credit card suite. “We now offer a wide selection of credit cards, ranging from Gold to Infinite to satisfy the varying needs of our customers. Each card affords customers a variety of benefits efforts around the need for customers to take up electronic banking. We had electronic banking in place years before the pandemic, but during the pandemic we were able to raise the level of awareness and knowledge and have customers adapt to utilizing those channels as their main method of banking. That obviously became the key driver during the pandemic, as we would have encouraged and heavily promoted the use of digital banking channels and the expanded Drive-Thru banking facility, especially at the peak of the pandemic.” Investment in technology remains a key priority for the bank, with a focus on the diverse needs of customers. “That’s another reason and benefit of choosing an indigenous bank as a financial institution,” Spencer relays. “As an indigenous bank, being on the ground with our customers and understanding the cultural needs of our people, really puts us in a position to provide products and services to match those needs within the cultural context. In that regard, and